Definition
In fact, public relations means to convince people. In order to sell your own products or ideas or tell others about your company's goods and actions, you must convince the audience.
Public Relations Society of America (PRSA) defines public relations as follows: Public Relations is a strategic communication process that creates a mutually beneficial relationships between society and organizations.
Public relations professionals are responsible for creating the right image and profile for the organization. Their job is to create a positive attitude of the organization among the customers, to inform the community about the activities within the organization, to explain the policies, and to manage implementing and controlling the political and commercial campaigns.

Difference Between Public Relations and Advertising
One of the basic differences between public relations and advertising refers to planning, so that public relations is planned for the long term, but advertising is seeking to the specific results in the shortest possible time, and of course this increases the rate of risk.
Our Comprehensive Approach to Public Relations Providing targeted media relationships and brand positioning using a combination of online and offline media in order to create multi-faceted and effective campaigns and brand image reinforcements, generating public awareness and interest in the public, influencing key consumers, and realizing brand's strategic goals and meeting stakeholders’ benefits.

Our approach includes the following steps :
- Conducting research and exploration
- Creating messages and strategies
- Implementation plans
- Measuring and evaluating results

Public Relations Services :
In digital media era, successful planning for establishing interactive relations with them and effective relations with media in order to convey corporate messages and its brand results in good reputation and positive image in consumers’ minds. In this Era, profound changes in the ways of using media have made organizations to move toward digitalization and due to emerge of almost an unlimited number of tools and methods that are used in digital media to convey the messages, requires purposeful and effective use of all of these tools and interactive channels.
In this regard, our experienced and sharp-sighted experts help companies in dealing with the very important and sophisticated arena through identifying and evaluating organizations’ digital communications needs, creating and managing professional, relevant, purposeful and effective content in different formats including news, communicating with the press, writing phrases about an organization or its brand (directly for journalists) in order to convince audiences, advertisement reporting, corporate advertising (in order to reinforce company's image, not just to sell a particular product), corporate identity advertising (in order to strengthen or maintain the company’s reputation), special events (holding specialized congresses and seminars, press interviews, and managing news coverage), and defining and determining precise and targeted range of communications and essential tools in the form of advertising campaigns or digital marketing.
Corporate social responsibility includes a wide range of activities from the optimal management of energy and assets to charitable contributions and environmental protection that focus on helping governments in the financial and environmental aspects in line with sustainable development, which are often designed and implemented in the form of campaigns. These campaigns focus on the following areas: optimal management of energy and assets, protecting the environment and ethics, green business and management, charitable contributions, respect for citizenship rights and so on.
The corporate social responsibility requires a three-dimensional look (Triple Bottomed Line), instead of one dimensional traditional look (Single Bottom Line), such a kind of vision covers which is known as 3P (PROFIT, PEOPLE and PLANET). So, a responsible firm should consider the in corporates’ balance sheet and organizations’ economic behaviors based on those 3Ps.
“Moballeghan” company has planned and implemented successful projects in the field of corporate social responsibility.
Crisis management is understanding an unpredictable approach that threatens key stakeholders' expectations regarding health, safety, and environmental and economic issues, and can seriously affect the performance of an organization and produce negative outcomes. Crisis management utilizes available resources in the best way in order to eliminate or minimize problems and crises. Crisis management has regional, national, and international dimensions and plays a strategic role in managing the organization and achieving its goals.
Problems and crises can affect all elements of society including organizations, governments, and individuals.
Providing comprehensive, flexible, and effective solutions and strategies to deal with crisis in organizations, equipping them with an approach based on analyzing and accurately identifying the roots of the crisis, and methods of solving them. Our policy and roadmap is focused on confronting the crisis which has lead to get out of critical situations, maintain brand reputation, and create a positive image of organizations.
Usually, most of the firms don’t pay enough attention to crises and do not know the way to manage them, many of the managers hope to get rid of crisis along with managerial mistakes, such as ignoring cisis. This approach will reduce credibility of organization to stakeholders and causes irreparable damages to them.
Business networking is one of the most important needs of any organization at a time when companies and individuals are faced with a huge amount of daily problems. This type of networking is essential for facilitating communications, including commercial communications and acquisition of more material and moral profits. This broad network includes buyers, sellers, consumers, media owners, and influencers on commercial decisions in micro and macro level of society. Therefore, design and development of business networking that is beneficial for organizations in many ways, every effort should be made to expand business networking in every possible way.
In this regard, using social networks, holding and attending in important events and sponsoring them, a variety of effective marketing strategies which are appropriate for business, and the use of important and effective media can be helpful. Creating and utilizing commercial opportunities and investment are among advantages of business networking to improve the organization's public image and lead to build trust in society.
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