Moballeghan advertising agency held several detailed meetings with “Lop Lop” managers and proposed various ideas for producing effective advertising teasers. Moballeghan creativity division offered attractive designs and extraordinary ideas and “Lop Lop Store” scenario selected among different ideas.
Moballeghan strategy for this campaign formed based on children relationship with product. As children with ages 4 to 12 years were the main buyers of the product, therefore emphasis on presence of this age group in teasers had great importance. The most important key points for considering in “Lop Lop” teasers tale were emphasis on renewed presence of “Lop Lop” in Iran marketplace, demonstration of diversity in new packaging, existing valuable and various prizes, and delicious and tasty chocolates.
The teaser attracted attention of children remarkably. Tests prior to broadcasting teaser in order to evaluate teaser concept and children relationship to teaser concept were very satisfactory. Teaser broadcast from national broadcasting networks extraordinarily affected on “Lop Lop” sales and could achieved predicted goals according to “Lop Lop” managers.
Backstage work was result of daily and indefatigable efforts of Moballeghan film production group including director, cameraman, makeup artist, and so on.
Let us watch “Lop Lop” teaser backstage clip.