In the 1950s and 1960s, the competitive environment was one that could be called a "peaceful era". At least, during those years, the competition was less intensive than today and it seemed that Technology moved at a slower speed. Well implemented tactics could lead to success in "peaceful era".
But, current competitive environment goes through “Era of Clutter” that within it, competition is severe and widespread, and technology is fast-changing and more than anything, there are fully-informed customers who seek the best in virtual world.
In the current era which too much information is transmitted to consumers and it is less likely that the message of a particular product or service is perceived, “positioning” and “differentiation” are the best factors for success.
In the current era which too much information is transmitted to consumers and it is less likely that the message of a particular product or service is perceived, “positioning” and “differentiation” are the best factors for success.
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During this busy era, you need well formulated strategies, as well as tactics implemented to reach success. Utilizing professional and experienced consultants who are able to develop an appropriate scientific and comprehensive marketing strategy through understanding capabilities of organization, recognizing customers, competitors, and overall competition environment, is the best opportunity for organizations to grow in this era. Professional consultants of “Moballeghan” Group can plan and implement creative advertising campaigns relying on recognizing scientific marketing concepts, ability to implement purposeful marketing research and utilizing extensive executive facilities.
Our goal in comprehensively and timely performing marketing research, is helping customers understand customers’ changing behaviors and attitudes and evaluate effectiveness of organizations’ marketing and advertising plans. This will lead to the creation of new insights and ultimately cause enhanced performance of companies through formulation of short-term, mid-term, and long-term strategies. Our specialized solutions are developing business relationships and integrated marketing communications, managing brands and creating new brands, and humanitarian activities through social responsibility campaigns. These solutions are described below :
Our goal in comprehensively and timely performing marketing research, is helping customers understand customers’ changing behaviors and attitudes and evaluate effectiveness of organizations’ marketing and advertising plans. This will lead to the creation of new insights and ultimately cause enhanced performance of companies through formulation of short-term, mid-term, and long-term strategies. Our specialized solutions are developing business relationships and integrated marketing communications, managing brands and creating new brands, and humanitarian activities through social responsibility campaigns. These solutions are described below :
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Planning and creating coherent campaigns through integrated management of all public relations activities, brand management, and advertising and promotional activities will increase profits and productivity in organizations. In this regard, “Moballeghan” Group is completely ready to help corporations in developing business relationships, marketing plans, and integrated marketing communications ( IMC).
It is essential and important to perform unique activities in planning and creating new brands, expanding and managing existing brands through creation of added value and synergy, and designing visual identity of brands by understanding market situations and competition, in order to develop businesses and achieve sustainable revenues. “Moballeghan” Group with over 30 years of continuous and useful experiences is ready to assist organizations management in all of these areas.
Corporate social responsibility ( CSR ) activities or humanitarian activities are increasing day by day, and one of developmental indicators of companies is formulation of annual programs aimed at promoting social role of organizations. Appropriate budget allocation to these activities and announcing their results is a part of tasks for the board of directors of companies. “Moballeghan” Group with valuable experiences gained from performing several national CSR projects can help you to formulate and implement CSR campaigns.
We guarantee return on investment by providing high quality advertising and marketing consultancy, as
well as formulating and implementing effective and purposeful advertising campaigns.
Our advertising consulting services are not just telephone or face-to-face support, but we have also
provided a highly specialized and full service center in line with customized, personalized and constantly
changing needs of customers in order to offer innovative, purposeful, smart, and effective solutions to
highly diverse, complex, and changing problems and challenges of customers.
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We are able to turn
companies into pioneer regional and international brands and organizations and lead them to
sustainable growth and competitive advantage and continuous innovation and productivity accordingly.
If brands can build trust perceived value of products’ benefits for their customers by transparently
Conveying correct message, advertising messages, and related promotional actions and programs can be
effective and useful. In this regard, we show that our advertising and marketing programs can be
formulated, implemented, and developed with the help of expert and professional personnel in a
comprehensive, purposeful, optimal, and effective way and also guarantee executive operation and
support of advertising and marketing campaigns and their positive and tangible results.
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